THE POWER OF BEAUTY INFLUENCERS ON GEN Z

Mario Nawfal

@MarioNawfal
🚨🇺🇸THE POWER OF BEAUTY INFLUENCERS ON GEN Z

Over 60% of Gen Z feel influencers’ posts impact their daily decisions.

78% of beauty influencers acknowledge their content affects followers’ mental health, but only 37% believe industry content is positive for young people.

Influencers with higher kindness scores, like agreeableness, have more followers.

61% of Gen Z would unfollow an influencer who conflicts with their values.

Source: InvestorsObserver